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KMID : 0665220150280040702
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Korean Journal of Food and Nutrition
2015 Volume.28 No. 4 p.702 ~ p.709
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Effects of Awareness and Knowledge of Carbonated Water on Consumption Pattern and Satisfaction among College Students
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Kim Hyun-Ji
Jang Jae-Seon
Hong Myung-Sun
Seo Hwa-Jeong
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Abstract
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The purpose of this study was to determine the effects of awareness and knowledge of the efficacy of carbonated water on consumption patterns and satisfaction for college students, who are the principal consumers of carbonated water. A survey was conducted with 502 college students in the Metropolitan area from May 13 to 18, 2015 and 455 questionnaires were analyzed. As for the differences in awareness and knowledge of the efficacy of carbonated water according to gender, females (14.60 and 0.76) had better awareness and knowledge than males (13.40 and 0.58) (p=0.000 and p=0.036). The more positive the awareness of carbonated water, the greater the knowledge (p=0.000); the greater the knowledge of carbonated water, the higher level of consumption satisfaction (p=0.006). The odds ratio of awareness for carbonated water was 11.98; that is, positive awareness led to higher levels of satisfaction than negative awareness (p=0.003). Since awareness of the efficacy of carbonated water was found to affect carbonated water drinking and satisfaction, it is necessary to provide correct information about the efficacy of carbonated water.
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KEYWORD
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carbonated water, awareness, knowledge, diet, consumption
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